Alberto Vieceli: Holding the Camera

Alberto Vieceli: Holding the Camera

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$40.00

*Due September 2020

Before one’s camera was one’s phone, the camera makers of the world had to explain the possible uses of their product in the space of a few pages of a user’s manual. How one tilts the camera, holds it with both hands in front of the waist. How one looks through the viewfinder, gazes one-eyed into the world. How one hides it in stockings, behind the back, and how one lets it peep out from behind the corner of a building, as though he or she were a detective.


Holding the Camera shows a pictorial genre from the now extinct era of analog photography. These images that were once distributed a million times over in instructions and advertisements, had almost entirely disappeared from culture, until now.